The Cognitive Call Center on IBM Watson

One of the major use cases I see for Watson Explorer (WEX) is in call centers. No matter the specific industry the major goal for call centers are decreasing call time and increasing customer satisfaction rates. The way to do this is to get the correct information in front of the Customer Service Representative (CSR) as fast … Continue reading The Cognitive Call Center on IBM Watson

Building a Business Around a 3rd Party API

Today I read an interesting post on HackerNews about a price comparison site, PriceZombie, being kicked out of the Amazon Associates program. The Amazon Associates program is Amazon’s affiliate network. Amazon pays a commision for any sales you bring in through affiliate links. Since I have a pretty extensive background with affiliate marketing I have a few thoughts … Continue reading Building a Business Around a 3rd Party API

The Best WordPress Email Plugin

Thinking about adding a WordPress email plugin to your site? One of the most power marketing tools that anyone publishing online can take advantage of is email marketing. According to the Direct Marketing Association email advertising has an average return on investment of %4,300 in the United States. Email is consistently the best performing media in … Continue reading The Best WordPress Email Plugin