Hi Content Goblins, welcome back to Traffic Alchemy, where I share tips on monetizing websites and social media pages. This week, I have a tip for increasing Amazon earnings by up to 25%, and I will dive into Pinterest’s earnings report.
Some of the links in this email are affiliate links. I make a small commission at no additional charge to you. I only promote products I use or like.
Make More Money with Amazon
I’m sure many of you have heard of the Amazon Associates program, but if you haven’t, it’s an easy way to make money by sharing Amazon product links. You get paid a commission on any purchase after the user clicks your link, not just the exact product you shared but any other product they may buy.
The good thing about Amazon Associates is that Amazon converts really well. In many countries, it’s one of the most trusted e-commerce sites, if not the most trusted.
The bad thing is that they’ve been reducing commission percentages for the past decade. It’s still a good opportunity, but not quite as lucrative as it has been.
That’s where Levanta comes in. Sellers need sales volume and reviews to rank higher on Amazon. Levanta connects sellers with creators to help drive sales, and therefore, more users are able to leave reviews.
The way it works is very similar to Amazon Associates. You link to a product, and if a sale happens, you make a commission. However, where Amazon might pay 1-4%, Levanta will pay up to 25%! Plus, that can be on top of what Amazon is already paying you. Levanta does only pay on the exact product, though, but you still earn regular Amazon commission for any other products purchased.
This is a simple way to increase your affiliate income via Amazon drastically. If you’re interested, sign up for Levanta today.
Pinterest Earnings Report Takeaways
Pinterest’s quarterly earnings report was on November 7th. Since I generate much of my traffic from Pinterest, I wanted to analyze what the company’s performance means to us creators.
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📈 Earnings were up 18%, approaching nearly $1 billion at $898m and beating estimates.
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📈 Global Monthly Active Users grew 11% to 537 million.
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📈 Revenue per active user is also up.
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$7 in US and Canada (+13%)
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$1 for EU (+10%)
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$0.14 for the rest of the world (+18%)
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🤖 There was a mention of the AI personalization efforts to drive a better experience for users and advertisers.
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🤑 Lower funnel ad tools are the fastest-growing part of Pinterest’s business.
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🛍️ Investments in enhancing “shopability” through AI seem to be paying off.
Pinterest is positioning itself as a platform for inspiration, curation, and shopping, attracting more advertisers.
What does this mean for us? Pinterest is still a growing platform, and they are staying true to the promise of heavy product focus they made at Pinterest presents.
I believe there is still room for them to improve monetization at $7 ARPU. Facebook sees an ARPU of about $68! That means more ads and more opportunities for advertisers in the future.
The shift to using more AI could impact the visibility of our content as the feed becomes even more personalized. This could be a good or a bad thing for creators.
Pinterest has focused heavily on products this year. If you have a product business, it makes sense to advertise on Pinterest with lower funnel optimization. However, I still don’t have a strong strategy for using the product focus for sites monetized with ads. Maybe there is an affiliate play that can be a cross-over.
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The election results could impact you as a publisher
I don’t talk politics here, but the results of the US election might have an impact on you. With the change in leadership, the fate of Google’s anti-trust trial and potential break-up is now in question. This could impact anyone getting traffic from Google search, buying Google ads, or monetizing with Google AdSense. Read more here.
